Make a Million Dollars…

I was watching the movie Office Space (OK, I should say RE watching Office Space) during one of my few precious nights off and was loving the scene on money-making ideas…
Michael Bolton: You think the pet rock was a really great idea?
Tom Smykowski: Sure it was. The guy made a million dollars.
OK, it’s not exactly a revolutionary idea but I think it actually makes the point of books like “The E-Myth”; maybe the pet rock wasn’t sexy or high-tech but it served a niche. You have to sell what people are buying, not what you think they should buy.  The pet rock was by no means high-tech, it didn’t cure cancer or significantly alter the course of human history. But, hey, it did make the guy a million dollars (the guy is Gary Dahl and he made millions in the course of about six months).
Here’s to hoping you find your pet rock.

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